Premise is a San Francisco-based tech start-up that uses its patented AI tool to capture in-store marketing insights for global brands such as Coca-Cola and Unilever. (i.e, What drives you to buy something on the shelf?

As the Content Marketing Manager, I concepted, wrote, and produced a scrappy 15-second spot introducing this breakthrough video survey technology — running it during the presidential primary debate and inviting viewers to share their opinions in real time.