Life is a Journey

Golden 1 Credit Union | Integrated


Golden 1 Credit Union has been serving its members for over ninety years, making it the state’s longest-standing credit union.

During my time freelancing, I created extensions for the Life is a Journey campaign, highlighting Golden 1's diverse range of products, each designed to support the unique paths Californians take to achieve their life goals.

Digital - Feature Focused

Person using a mobile phone and card at an ATM, promoting Golden 1 Credit Union's 30,000+ ATMs nationwide.
Advertisement for Golden 1 Credit Union Mobile Banking featuring a hiker in a red jacket walking on a large tree log in a forest with giant trees. Text reads: 'Manage your money without limits.'
Golden 1 Credit Union advertisement featuring two hikers with the text 'Head for greatness with higher returns.'
Advertisement featuring a smiling woman with a backpack outdoors with two people in the background. Text reads: "Start your path to higher returns. Open a Growth Savings account today and earn big on small balances." Golden 1 Credit Union logo and "Learn more" button present.
A couple laughing and playing near a tent in a forest setting, promoting Golden 1 Credit Union's Growth Savings account with the text 'Give your savings a boost'."
Couple hiking with overlay text promoting Golden1 Credit Union's Growth Savings account.

In-Store Teller Window

A person surfing on a wave in the ocean with a motivational message about living your best life as a member of Golden1 Credit Union.
Two children riding bicycles on a dirt trail in a rural, hilly landscape with cacti and dry shrubs, under a blue sky with some clouds.
A group of five people overlooking a coastal landscape at sunset, with the text 'Improving the financial lives of Californians' and a logo 'Golden1 Credit Union'.
A mural with the slogan 'We're not for profit, we're for people' and a central graphic of handshake encircled by silhouettes of diverse people holding hands, representing community and unity, with the words 'NEIGHBORHOOD' and 'THE POWER OF COLLABORATION' displayed.

Long Form


Agency: Questus (Freelance)